A Broken Date and One Joke Changed Buck Owens’ Career Forever
A songwriter canceled a date to make a recording session, joked about becoming a movie star to explain why, and two years later that joke was a country classic even Buck Owens didn't want to record.
In 1961, a struggling singer-songwriter named Johnny Russell had to break a date.
He'd been called into a last-minute recording session in Hollywood and had to cancel on his girlfriend back in Fresno.
When she asked why, he gave her a line half as a joke: "They're gonna put me in the movies, and they're gonna make a big star out of me."
That sentence became the opening line of a song. The song became "Act Naturally."
And it took two more years, plus a man who initially couldn't stand it, before anyone would touch it.
Two years of nobody wanting it
Russell wrote the song that same day, riding in the back of a friend's station wagon.
He believed in it. He thought it was a fresh way to write about heartbreak, wrapped in a joke about Hollywood.
Almost nobody agreed.
He pitched "Act Naturally" around Los Angeles for two years and got nowhere. "No matter how hard I tried, I just couldn't get anyone interested in it," Russell later said.

Buck Owens, the Bakersfield, California singer who would turn Russell's rejected song into a No. 1 hit.
The singer who liked it least
By 1963, Russell was writing songs with a woman named Voni Morrison, who also worked with a Bakersfield-based Capitol Records singer named Buck Owens.
Owens had been recording since 1956. He'd had hits, but never a No. 1.
Morrison brought five of Russell's songs to play for Owens and his guitarist, Don Rich.
Of the five, "Act Naturally" was the one Owens liked least.
Don Rich felt the opposite. He kept humming it, singing it, playing the demo over and over until, in Owens' words, the song slowly grew on him.
A phone call, and a deal for the rights
One night, Russell got a call from Owens. He wanted to record the song.
There was a catch: in exchange, Owens wanted the publishing rights.
Russell and Morrison, both still unproven songwriters at the time, agreed to the terms.
Russell later found out something else. "I later found out that he had already recorded the song that day and just wanted the publishing rights," he said. Owens had cut the record first, then called to make the deal official.
Cut in one session at Capitol
Owens recorded "Act Naturally" at Capitol Studios in Hollywood on February 12, 1963, backed by Don Rich and the rest of what would soon become his full-time road band, the Buckaroos.
The song runs two minutes and nineteen seconds — a simple, three-chord country shuffle about a man so miserable that a movie about him wouldn't need any acting at all.
Capitol released it as a single on March 11, 1963.
▶ Watch: Buck Owens and the Buckaroos — "Act Naturally" (1963 single audio)
Listen for how tight the Buckaroos already sound — this was one of the first sessions with the full road band in the studio together.
Buck Owens' first No. 1
The single entered the Billboard country chart on April 13, 1963.
By June 15, it reached number one, holding the top spot for four non-consecutive weeks and staying on the chart for 28 weeks total.
It was Buck Owens' first No. 1 single. It would not be his last — "Act Naturally" opened the door to a run of hits that eventually reached 21 chart-toppers on Billboard's country chart.
The unlikely second life
Two years later, a Beatle changed the song's fate again.
Ringo Starr, a lifelong country and western fan, suggested "Act Naturally" to the band while they were recording the Help! album at Abbey Road.
The Beatles recorded their version on June 17, 1965, in 13 takes, with Paul McCartney on backing vocals and George Harrison on acoustic guitar.
It became the B-side to "Yesterday."
In 1989, Owens and Starr went into Abbey Road together and cut a duet version of the song — the two men who, twenty-six years apart, had each turned Johnny Russell's rejected joke about becoming a movie star into a hit record.
How Marvin Gaye Turned Pain Into “What’s Going On”
How Marvin Gaye Turned Pain Into “What’s Going On”
In 1971, Marvin Gaye asked a question that reached far beyond music. He took a nation weary of war, racial injustice and unrest, and answered with empathy instead of anger.
Some songs entertain us. Others join the soundtrack of our lives. A few capture the conscience of a whole generation. Marvin Gaye’s “What’s Going On,” released in January 1971, belongs to that last group.
If you remember those years, you remember how unsettled the country felt. The Vietnam War kept claiming lives, the civil rights movement had exposed deep racial inequality, and protests against violence and injustice filled streets and campuses. Many Americans doubted the promises their country had made.
Gaye turned that anxiety into music. He did not answer with anger alone. He chose empathy, and he asked listeners to look past political divisions, recognize one another’s pain, and consider whether love and understanding could replace hatred.
More than five decades later, the song remains one of the most influential recordings in American popular music. The questions it raises have never fully gone away.
A song that began with a protest
The story began with a Motown colleague. In 1969, Renaldo “Obie” Benson of the Four Tops watched police confront antiwar protesters in Berkeley, California. The violence and confusion troubled him, and he began to imagine a song that could voice the questions ordinary people were asking.
Benson developed the idea with songwriter Al Cleveland, and the composition eventually reached Gaye. The subject struck him personally: his brother Frankie had served in Vietnam and came home with firsthand memories of the war.
Gaye was not repeating protest slogans. He was thinking about families, soldiers, young people and communities caught in circumstances they could not control. He helped reshape the material and gave it a more compassionate voice.
The result was not a conventional protest song that demanded listeners pick a side. It asked them to consider what violence was doing to human beings, and whether anyone truly benefited from it. That distinction became central to the song’s lasting power.

Marvin Gaye versus the Motown formula
By the late 1960s, Gaye was one of Motown’s biggest stars. Hits such as “How Sweet It Is (To Be Loved by You)” and “I Heard It Through the Grapevine” had made him a major voice in soul and R&B.
Motown, founded by Berry Gordy, had built its reputation on polished, commercially successful music. Its production system turned out hit records at a remarkable pace and brought Black American music to a national audience.
Gaye, however, wanted to tackle more serious subjects, and he felt restricted by the expectation that he keep making commercially appealing songs. “What’s Going On” challenged that expectation head on.
When Gordy first heard the recording, he reportedly disliked it and worried that its subject was too controversial for a mainstream Motown release. A reflective song about war, police violence and social division looked like a risky departure for a label built on hit singles.
Gaye believed in the recording. He resisted pressure to abandon it and held his ground until it was released, a notable act of artistic independence at a company known for closely supervising its performers.
Tamla, a Motown subsidiary, released the song in January 1971, and the decision paid off. It reached No. 2 on the Billboard Hot 100 and topped Billboard’s R&B singles chart. Audiences, it turned out, would embrace socially conscious music when it came with imagination, honesty and musical sophistication.
The success also changed Gaye’s relationship with his label. He had shown that an artist could challenge commercial expectations without losing popular appeal.
A gentle sound for a hard subject
The contrast between the song’s sound and its subject is one of its most remarkable features. The lyrics address serious problems, yet the music never turns aggressive. The arrangement is fluid and welcoming, and it lets difficult questions rise through warmth.
Motown’s celebrated session musicians, the Funk Brothers, contributed to the recording. Soul, jazz and rhythm and blues blend into a texture that feels relaxed and emotionally charged at once. Warm saxophones, flowing rhythms and layered voices set an intimate, reflective mood.
Gaye’s voice anchors it all. He does not sound like a distant commentator delivering a speech. He sounds like someone personally touched by the suffering he describes, and his phrasing moves between tenderness, concern and quiet urgency. The layered backing vocals add a sense of community, as if a group of people shared the questions.
Listeners are not simply told that the world is in trouble. They are invited into a conversation about why, and about what people might do differently. Every element works toward one goal: making you feel the humanity behind the headlines.
More than an antiwar song
The Vietnam War shaped the song’s background, but “What’s Going On” reaches beyond opposition to a single conflict. Its larger subject is the human cost of a society divided against itself.
The late 1960s and early 1970s brought racial inequality, poverty, urban hardship and deep distrust of government power. The assassinations of Martin Luther King Jr. and Robert F. Kennedy in 1968 had deepened the national grief. Gaye understood that these problems were connected: a war touched families far beyond the battlefield, economic hardship limited the chances of the young, and racial discrimination decided who received protection and whose suffering counted.
The song’s compassionate tone refuses to treat these problems as abstract arguments. It turns attention back to the people who live with the consequences.
That perspective grew clearer when Gaye expanded the song into the What’s Going On album, released on May 21, 1971. It explored poverty, environmental damage, drug abuse, spirituality and the struggles of people in American cities. Tracks such as “Mercy Mercy Me (The Ecology)” and “Inner City Blues (Make Me Wanna Holler)” widened its portrait of a country trying to reconcile its ideals with its realities. Together, the songs formed one connected artistic statement rather than a set of unrelated singles.

The album that redefined Marvin Gaye
The single’s success gave Gaye the chance to finish an album that became a landmark in popular music. It put his own creative vision at the center. He took a leading role in producing the record and helped shape its musical and thematic direction.
The songs flow into one another, so the album plays like a journey through the thoughts of someone trying to understand a troubled world. That was an ambitious move for a label whose strength had long rested on hit singles.
It succeeded both artistically and commercially. The title track, “Mercy Mercy Me (The Ecology)” and “Inner City Blues (Make Me Wanna Holler)” all became major pop hits. The album reached No. 6 on the Billboard album chart and topped the R&B album chart.
The honors followed. The album entered the Grammy Hall of Fame in 1998, and the title song was added to the National Recording Registry in 2003. Both recognized that the record had changed what soul music, and popular music more broadly, could accomplish.
Why it still matters
Its original context belongs to the late 1960s and early 1970s, but its concerns still feel familiar: conflict, inequality, environmental damage, social division, and the difficulty of listening to people whose lives differ from our own.
The song offers no detailed political program and does not pretend that complicated problems have simple answers. Its strength lies in asking listeners to begin with something more basic: concern for other human beings. That approach has let it speak to generation after generation.
Its musical influence matters just as much. Gaye showed that a successful soul record could be beautiful and intellectually ambitious at the same time. A song could make people dance, move them, and push them to think about the society around them. Artists who followed could point to it as proof that personal expression and public concerns can live in the same compelling recording.
The question that never grows old
The greatness of “What’s Going On” lies in how its question and its music work together. The title sounds simple, almost conversational, yet it opens the door to hard reflection on suffering, responsibility and the hope of a more compassionate society.
Gaye could have kept making the romantic hits that had already made him a star. He followed his conscience instead and recorded a song that challenged both his audience and the company that released it. That choice changed his career and helped reshape the history of soul.
The song reminds us that music can do more than entertain. It can preserve the feelings of a historical moment, give voice to people who feel unheard, and encourage us to look at familiar problems with fresh attention.
When Gaye first asked “What’s going on?”, he was answering the turmoil of his own time. But the question was never limited to 1971. It belongs to every generation that faces uncertainty and searches for answers.
Perhaps its most lasting message is not that something is wrong with the world, but that understanding begins when we stop looking away from one another’s pain. That is why “What’s Going On” is more than a Motown classic. It is a timeless call for empathy, and one of the most important songs Marvin Gaye ever gave the world.